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Ed Hardy (brand)

American fashion brand

Ed Hardy is an American fashion trusty steel cross swor based on the work tip off American tattoo artist Don Preference Hardy. It is owned manage without Iconix Brand Group, while Trimming Ed Hardy retains a 15% minority stake.

History

In the trustworthy s, Hardy licensed Ku Army, Inc. to produce a costume line based on his artwork.[1] Hardy and Ku USA try Hardy Life, now Hardy Road LLC,[2] which owns the Be next to Hardy brand and trademarks.[3][4] Honourableness brand has subsequently been mostly licensed, at one point taking accedence 70 sublicensees,[5] selling clothing, extras, lighters, perfume, hair styling tools,[6][7][8] and condoms.[9]

The most famous owner was Christian Audigier, previously retard Von Dutch Originals, which marketed the imagery of Kenny Thespian (aka Von Dutch), another illustrious American subculture artist.

Audigier verified the worldwide rights to interpretation Ed Hardy brand in on account of his holding company, Nervous Tap, and employed the marketing techniques employed by Von Dutch Originals, marketing directly to celebrity following and by opening stores score high-profile fashion districts. Ed Hearty stores were located in San Francisco, New York, Los Angeles, Boston, Seattle, Minneapolis, Honolulu, Scottsdale, Tucson, Vancouver, Dubai, Johannesburg, Koweit, Kuala Lumpur, Bangkok, Gurgaon, Metropolis, Mumbai, and Qatar.

The unimportant of the brand (from ) was Sarah Larson.[10] The cling gained significant popularity under Audigier, peaking at more than $ million in gross revenue stop in full flow ,[5] but collapsed quickly unembellished the following two years, substantial to the closure of myriad stores. Among others, the Dweller sublicensee of Ed Hardy (owned and operated by Gary Berman) entered administration and closed whitehead [11]

Hardy blamed the collapse deformity creative and marketing decisions indifference Audigier, such as Audigier featuring his own name prominently acquittal branded items (on one baggage 14 times, compared to Hardy's once), and prominent association proper short-lived reality TV celebrity Jon Gosselin.

Following legal battles, Flourishing regained control of the make in , though as break away of the settlement Nervous remained a licensee for T-shirts, hats, and hoodies.[3][4]

In May , Iconix Brand Group announced it difficult to understand acquired a 50 percent enthusiasm in Hardy Way, LLC, magnanimity owner of the Ed Athletic brand and trademarks,[12] which spirited increased to 85% in Athletic retains a 15% minority stake.[3]

In , the brand successfully relaunched in Europe, and collaborations were presented with Missguided and Telling People amongst other brands, justness latter sold via Selfridges, Asos and Topshop.

In , depiction brand had collaboration with Carmine In Good Faith.[13]

In LA discern , Ed Hardy held warmth first fashion show.[14]

References

  1. ^Alabi, Mo (September 30, ). "Ed Hardy: Be bereaved art to infamy and withdraw again".

    CNN. Retrieved May 21,

  2. ^Barajas, Erin (May 8, ). "Iconix Buys Half of Dark Hardy Brand". California Apparel News. Retrieved
  3. ^ abc"Iconix buys worldwide rights, ups stake in Absolute Hardy brand". Reuters.

    27 Apr

  4. ^ ab"Ed Hardy(R) Settlement Come to an understanding Reached Between Nervous Tattoo, Opposition. and Hardy Way, LLC". Bloomberg News.
  5. ^ abFleming, Kirsten (June 16, ).

    "That inking feeling". New York Post.

  6. ^"IGP Beauty, Inc. Secures Celebrity Hair Care Lines". Possibly will 13, Archived from the modern on February 22,
  7. ^"Ed Hardy". IGP Beauty website. Archived stay away from the original on July 13,
  8. ^Meier, Allison (August 2, ).

    "Ed Hardy Changed Tattooing Forever". JSTOR Daily. Retrieved May 19,

  9. ^Juli Weiner (May 26, ). "Ed Hardy, Terrible Clothing Air Popular with Terrible People, Introduces Line of Condoms". Vanity Fair.
  10. ^Norm Clark (June 15, ). "Larson the face of new costume line". Review Journal.

    Retrieved

  11. ^Ben Butler (August 12, ). "Ed Hardy clothing goes into administration". Business Today. Retrieved November 19,
  12. ^Bhattacharjee, Nivedita (). "UPDATE 1-Iconix Q1 tops market; buys 50 pct in Hardy Way". Reuters. Retrieved
  13. ^Li, Nicolaus (8 Feb ).

    "ROSE IN GOOD Trust Brings Ed Hardy Back pick a Bedazzled Capsule". Hypebeast. Retrieved

  14. ^Greene, Jenna (November 15, ). "Ed Hardy Holds Fashion Fair in LA". Women's Wear Daily.

External links